PEEKING IN
Inspired by NBC's hometown Jaipur, this new visual language is built to be iconic, and instantly recognisable. The city’s arches, lines, and that unmistakable pink form the backbone of our design language. But this isn’t nostalgia; it’s culture contextualised. It's stripped down, sharpened up, and reimagined for today’s audience. An identity that feels relatable and regional, yet fresh, global,
and effortlessly cool.